![]() You can use light and reflections in various ways to modify the level of separation, like in this video:Ĭhicago-based coffee company Metropolis uses a black cup filled with beans on a plain black background. ![]() Shooting black products on a black background can be difficult because black absorbs all light, compared to white which reflects it. When using black background, the most important thing is to make sure your product has clear separation from the background to avoid it blending in. Fabric–also look out for table cloths, linens, tablecloths, but be mindful fabric will add texture to your photos unlike a flat board or paperīlack backgrounds have a dramatic effect and often work well for luxury goods, watches, and jewelry.A3 (or bigger) craft paper or cardboard–aim for a matt finish if you want to avoid difficult-to-work reflections or sheen.To add off-white background to your products, you can find a variety of materials fit for the job: Adding gray removes the “floating effect” that pure white background creates, and the overall finish still lets colorful products “pop” with such a neutral tone behind them. Natural skincare brand Fur uses white for its main background and a gray one laid flat under the products. You can also use off-white backgrounds to add subtle separation and dimension to your product photos. The simplicity and lightness of the background can also evoke associations with freshness, which works well for the brand’s product lineup. Off-white, light shades of gray, and other white hues can give just enough contrast for the product to stand out while keeping the overall look neutral and minimal-and the focus on the product.Įco-friendly cleaning product brand Meliora uses a plain light gray background to show its laundry powder canister in a lifestyle photograph. Off-white or gray backgroundĪ pure white background may not be ideal for every product, especially if it’s also white. While you can use various fabric and textile materials, like muslin, you’ll need to be cautious of any creases, which you may need to edit in post-production. Photography lightbox (these range in cost depending on their features-anywhere from less than $20 to more than $300).Plain white canvas or a similar material.You can use one of the following for your next white background product shoot: White background directs the buyer’s focus to the product and creates a uniform look for your website. Though Amazon requires it, many websites opt for plain white as their status quo for ecommerce photography as well. Plain white backgroundĪs many as 76% of ecommerce product images edited by Pixelz AI requested a pure white background, and there’s a reason for that. ![]() ![]() If you prefer to alter your background digitally, you can change the background color in post-production or outsource your photos to a professional photography studio like POW. We put together some of the most popular options below, as well as the general use of each background style and color. Best product photography background ideas Photographers often use eye-catching or complementary backgrounds to style photos for a more creative finish-you just need to know the purpose of the shot and the target audience to make choosing a background easier. Shopify product photography, for example, has a lot fewer restrictions than Amazon. So while Amazon photography requires a white background, you can get creative when it comes to your own website or other digital channels. While social media, advertisements, and online stores may demand more unique photos that evoke emotion and attract customer attention. White backgrounds help the product stand out and allow customers to shop more easily. Why use different backgrounds for product photos With so many creative options available, explore the different ways you can use backgrounds and where to source them without spending a fortune. ![]() Composition and lighting are necessary, but a clever use of background can transform a simple product shot into a visual that grabs customer attention. A great-looking product is key to any retail or ecommerce photo. ![]()
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